Instagram has been at the top of the social media chain for a few years now. It’s still a great platform to share your photos, but if you want more likes and shares, there are a few tricks that can help you get your account up to speed.
The changing nature of today’s society makes it necessary for more people than ever before to learn how to use technology in order not only to survive but also to remain relevant in this constantly evolving world.
As such, more and more people are spending a lot of time using social media to keep up with and share their lives with friends, family, and even new acquaintances.
To make sure that you’re taking full advantage of all Instagram has to offer, here are 8 Instagram hacks that’ll boost your engagement.
1. Use multiple hashtags.
This first tip is the easiest (and most obvious) of them all. The second that you post a photo, don’t just use one hashtag for your caption, use multiple Instagram hashtags.
This is crucial to getting the most out of Instagram and it also makes your picture more visible. Use an Instagram video maker to create content and just by adding multiple hashtags, your #1 video or photo will appear on the top of everyone’s feed, meaning that instead of having to scroll through ages’ worth of content to find yours, they’ll instantly see it!
2. Use the Story feature.
If you’ve been using Instagram for a while, you probably know how to use the photo/video feature that allows you to share your day through stories. Instagram has said these posts will be considered an “in-feed” post and therefore they’ll show up in a user’s news feed. However, if you don’t want your story to appear in other people’s feeds … well, guess what? You can add them.
Using an Instagram story maker to create good quality is yet another way to help improve engagement by showing off your best pictures and having someone watch all of your posts at once (or saving them for future viewing).
3. Tag people and businesses in your photos.
How do you get others to see your photo and possibly share it? By tagging them, of course! While you might not immediately think of this tactic, tagging businesses in the photos show that you want to support those businesses.
It can also give a boost to your “like” count if someone likes a photo featuring one of their favorite businesses, and then goes and checks out that business’s Instagram page.
How do you tag? Simply enter the username of the person or company that you’re trying to tag. You can also add other hashtags, such as #wanderlust for all those travel lovers out there who are constantly looking for new places to visit.
4. Use Boomerang.
Boomerang is Instagram’s feature that allows users to create short looping videos that play forward and then backward. If you’re on Instagram and are looking for a fun way to add a few extra posts to your feed, then Boomerang might just be what you’ve been looking for. This is a fun way to add a #Hashtag to a photo or video.
Using an Instagram video maker you’ll be able to set how long you want the video to play and when it should end.
5. Post during peak times.
If you want to get the most engagement possible, posting during peak times is the way to go. The two main times that you want to be aware of are between lunchtime and dinner and around 10:00 PM or 11:00 PM EST (when everyone’s getting ready for bed).
If you don’t have a lot of followers yet, then aim for later in the day when more people will see your content. After all, it’s generally accepted that “more eyes” equals more likes and engagement.
6. Don’t use too much text in your caption.
Instagram’s max length of the text is 140 characters. If your caption is longer than this, it will appear as a separate post, not part of the main post.
This might seem like a waste of space, but when you’re looking for that title that grabs people’s attention and gets them to think about what you’re talking about, make sure that if you do have more words than this limit, you do so without breaking the 140 limits.
7. Ask Influencers to Promote.
Try to get some other influencers to promote your content for you. This can bring in a whole lot of extra likes, shares, and follows, which can boost your Instagram game. Your profile will grow, more people will be aware of your products/services and most importantly, word-of-mouth recommendations will help drive business to your company.
If you can’t find someone with a huge following on their own who’s willing to promote your content (and there are lots of people who love to do this), then it might be worth reaching out to someone with a large social media team.
8. Don’t over-post.
This is when you post too many photos or videos on your Instagram account that aren’t related to your main business. Take some time at the beginning of the week to look through all of the photos that you’ve been posting and check which ones are personal to you (which means those will stay up) and which ones are for everyone else’s consumption (which means they’ll be deleted).
The goal here is to make sure that you’re always posting content worthy of being shared by others. To do this, go through each photo and choose only the best ones. The rest will be deleted during or shortly after Monday or Tuesday morning, as they won’t be noticed by other people.
The more posts you make on Instagram, the more like and comment you get.
If you want to build a greater audience for your products and services, it is evident that the best way to go about it is to post as much interesting information related to your field.
However, if you want maximum engagement from your followers then try out these tips and create content that will grab attention because people will be interested in what you do.